"It was five years ago," Marc C-Scott, a senior lecturer in screen media at Victoria University, says.
TBOBLE NETFLIX SIGN UP PASSWORD
You might remember this tweet from 2017 - not because it went viral at the time, but because it's been referenced by people disgruntled about password sharing. Just 23 per cent said they'd pay the extra fee to keep password sharing. Of those, 43 per cent said they'd cancel their subscription if they had to pay extra for password sharing and 12 per cent said they'd boot the extra person off their account. "Then we build out of that both in terms of membership and revenue as borrowers sign up for their own Netflix accounts and existing members purchase that extra member facility for folks that they want to share with."Ĭomparison website Finder surveyed 1,110 Australians about their streaming habits, with 41 per cent of them admitting to sharing a password with someone they don't live with. "We see an initial cancel reaction," he says. Greg Peters, Netflix's co-chief executive, says there was a dip in subscriptions when the rules were rolled out in other countries.
"When a device outside of your household signs in to an account or is used persistently, we may ask you to verify that device before it can be used to watch Netflix or switch your Netflix household," the company said. Previously, Netflix said it would work out if devices are part of the same household by using things like "IP addresses, device IDs, and account activity from devices signed into the Netflix account". It'll require users to set up a primary location for their account and check to see if logins match that. How will Netflix know if you're password sharing? If someone has the highest-tier plan and two extra members on their account, they'll be paying nearly $40 a month. If you are on the most expensive plan, can add two extra people. You can only add one extra person if you're on the second most expensive plan. You can't add extra members if you're on the cheapest two plans. How much extra does password sharing cost?īut there's limits on how many outside people can add, depending on the plan you're on.
It'll ask people using someone else's account to get a new account of their own or stay on as a paid "extra member". Netflix will only let people share an account if they live in the same household - or pay an extra fee.
Let's break down the new rules and unpack what this means for the future of entertainment. Netflix is cracking down on password sharing in Australia, heralding a new phase in the evolution of streaming services.
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